GUVI, in collaboration with Kalido and SAWiT, launched a groundbreaking 24-hour Learning Event to teach RAG AI to over 5 lakh women, aiming to empower learners and achieve a Guinness World Record. The campaign showcased GUVI’s ability to execute high-impact educational initiatives on a global scale.

Guinness World Record: Successfully recorded the highest number of participants in an online learning event.

Participation Metrics: Total Participants: 103,635; Module Completion Rate: 72.4% (74,958 participants); Average Active Time: 35 minutes per user.

Satisfaction Score: 8.5/10, highlighting strong user engagement and content quality.

Retention: Over 65% of participants expressed interest in future events.

Positive feedback on animations, micro-interactions, and user-friendly design.

Achieved global visibility through the Guinness World Record.

Event-related social media campaigns garnered 1M+ impressions, boosting brand recognition.

Sparked a 20% increase in account sign-ups, expanding GUVI’s user base.

This project demonstrated GUVI’s ability to execute large-scale, high-stakes campaigns, delivering measurable success in user engagement, platform performance, and global outreach. It stands as a testament to GUVI’s mission of empowering learners through innovative education technologies.

GUVI partnered with Kalido, an AI company, and SAWiT (an organization dedicated to women empowerment) to launch a branding campaign with a monumental goal:

Teach RAG AI to 5 lakh women and attempt a Guinness World Record.

The development team created the initial backend system in raw form and conducted a demo session for the design team to showcase how a RAG AI operates.

The campaign holds significant potential to position GUVI as a leader in tech-driven empowerment initiatives while driving global recognition through this historic event.

The design team was tasked with creating a seamless module to guide users through the event's core activities:

Start with an introductory video explaining the event.

Transition to a quiz to engage users and test their understanding.

Conclude with a hands-on session where users build their own RAG AI.

The module must be self-intuitive and user-friendly, catering to a target audience similar to GUVI’s regular users.

Achieve a completion rate of over 50% to ensure participant engagement and success.

Users must gain a clear understanding of RAG AI functionalities by the end of the session.

Deliver a design that ensures usability, engagement, and educational value, critical to the campaign’s success and its Guinness World Record attempt. Failure is not an option.

Case File Update: Execution and Design Process

Team Members involved in this project: Kiran (Myself), Vishal &amp; Bharath

Step - 1: Understanding the RAG Model

Began by studying the RAG AI functionality developed by the technical team.

Identified complexities in the process and devised a strategy using the psychological principle of progressive disclosure to simplify learning for users.

Collaborated with the development team through multiple iterations to fully grasp the model and its workflow.

Leveraged existing user personas since the target audience aligned with GUVI’s regular users.

Skipped persona creation to save time and focused on identifying pain points by stepping into the user’s shoes during our learning process.

Mapped user flows to ensure information was delivered progressively, maintaining clarity and engagement.

Rapid Prototyping: Sketched initial concepts to outline the user journey.

Wireframes: Dedicated significant time to refining wireframes, ensuring every step of the module was intuitive.

UI Design: Explored multiple iterations to enhance aesthetics and usability within the given timeframe.

Partnered with the animation team to add animated illustrations and micro-interactions, making the module more engaging and enjoyable for users.

Delivered the final design to the Development Team.

Conducted UI/UX testing post-build to identify and rectify any bugs.

Approved the final version for launch after thorough quality checks.

The collaborative effort ensured a user-friendly, engaging module that aligns with the campaign's goals and sets the stage for the Guinness World Record attempt.

Case File Update: Mission Accomplished – Guinness World Record Achieved

The 24-hour Learning Event was a landmark success, solidifying GUVI’s collaboration with Kalido and SAWiT and earning a prestigious spot in the Guinness World Records for the highest number of participants in an online learning event.

Total Participants: 1,03,635 individuals registered for the event.

Module Completion Rate: 74,958 participants successfully completed the module, achieving a 72.4% completion rate.

Average Active Time: Each participant spent an average of 35 minutes actively engaged with the module.

Satisfaction Score: Achieved an 8.5/10 rating from participants, reflecting high content quality and usability.

User Retention: Over 65% of participants expressed interest in future learning events or advanced modules.

Zero Downtime: The platform handled high traffic seamlessly without crashes or significant technical issues during the 24-hour period.

Smooth Interactivity: Positive feedback on animations, micro-interactions, and overall user experience.

Knowledge Transfer: Over 80% of users reported improved understanding of RAG AI concepts.

Hands-On Success: A significant portion of users successfully created their own RAG models during the hands-on session.

Global Recognition: GUVI gained international visibility through the Guinness World Record achievement.

Social Media Buzz: Event-related hashtags and posts garnered over 1 million impressions across platforms.

Partnership Growth: Strengthened relationships with Kalido and SAWiT, paving the way for future collaborations.

Expanded GUVI’s reach to new demographics and regions, increasing brand awareness.

Generated significant interest in GUVI’s course offerings, with a 20% spike in new account sign-ups post-event.

This project not only secured GUVI’s position as an industry leader in large-scale education initiatives but also demonstrated its capability to engage and empower learners globally, setting a high standard for future campaigns.

GUVI, in collaboration with Kalido and SAWiT, launched a groundbreaking 24-hour Learning Event to teach RAG AI to over 5 lakh women, aiming to empower learners.

GUVI’s Guinness World Record – Transforming Online Learning

As a UX/UI Designer at GUVI, I led a team of 6 freshers, transforming them into creative thinkers. Key projects included 

1.  Revamping the GUVI App
2. Redesigning the blog to boost organic leads by 300% 
3. Optimizing landing pages to increase the conversion rate from 47.07% to 52.34%. 
4. Collaborated with my colleague on Marketing landing pages, generating ₹6,13,159. 
5. Designed HackerKID's Homepage and Pricing page, enhancing user engagement. 

Initiatives included reducing common errors with a penalty system and fostering a daily learning habit within the team.

I was given the task of designing a app prototype of Neurostellar's early stage product that helps to analyse and quantify mental health with results as brain activity, stress level, tension level and many other features. 

I designed the mobile version prototype and was also present in the discussion of business development of that product and the market positioning of the product.

I helped designing their User Interfaces for their Website and pointing out the user experience mistakes in their website. 

I helped them in enhancing their user flow for their subscription process and signing up process for a event called "AI for India" that set a Guinness World Record during my time as an intern.

I also helped in designing landing pages using a software called swipepages.

The GUVI app redesign brought its outdated interface in line with the new 3.0 web design, added key features like rewards and referrals, and tackled a major roadblock: Play Store’s rigid pricing rules. By introducing a gamified Geekoins system, we enabled dynamic discounts, boosted engagement, and drove ₹70K in revenue and 100K+ new installs—all in just one month. A blend of sharp UX, smart strategy, and creative problem-solving made it happen.

Situation: A Style Mismatch and a Missing Wallet

GUVI’s website had received a much-needed facelift — say hello to GUVI 3.0! But the poor GUVI app? It was still stuck in GUVI 2.0 limbo — clunky, outdated, and quietly collecting digital dust. My product manager noticed this growing design disconnect and dropped the challenge:

“Let’s give the app the 3.0 glow-up, match the website, add all missing features and... figure out how to crack the code on discounted pricing — even with Play Store’s strict policies.”

Oh, and we had to increase installs, engagement, and revenue too. Easy? Not quite. But fun? Definitely.

We started with a deep UX audit — watching user session recordings on Clarity, jotting down frustrations, confusion points, and rage clicks.

Step 2: Competitive snooping (aka analysis)

We analyzed similar apps (Udemy, Coursera, etc.) and realized — they all stick to a flat price to dodge Play Store rules. But we wanted more flexibility. We didn’t want to become another Udemy clone.

With user personas in mind, we redesigned:

Onboarding flow — clearer, cleaner, and 3x more engaging

Explore screen — spotlighted our hero product, the Premium Pass, right in the navbar

Course player — added smarter affordance so users naturally proceed to activities

Referral + Rewards — gamified engagement to drive installs

Step 4: We played the system (like a game dev would)

The core challenge? Google Play blocks flexible discounts.
The lightbulb moment? One dev asked:

“Wait… what if we use Geekoins to buy courses instead of showing rupees?”

Cue confetti. 🎉
We designed a shop where users buy Geekoins (like mobile games do) — and then use those coins to purchase courses.
Result? We bypassed price-lock restrictions, maintained flexible discounts, and kept Google happy.

💰 Revenue generated: ₹70,000 (Primarily via Premium Pass)


⏱️ Avg. engagement in course player: 28 mins


While we cracked the monetization code and polished the design, we still have places to level up:

We didn’t just redesign an app. We reimagined it.
We didn’t just play by the rules. We learned how to play around the rules — ethically, creatively, and strategically.

At the end of the day, I’m not just pushing pixels.
I make pixels sell.

Redesigned GUVI app, added gamified pricing via Geekoins, boosted installs by 100K & earned ₹70K—because I don’t just design, I make pixels sell.

A Case Study on Redesigning the GUVI App | UX/UI + Product Strategy

Kiran has ability to translate our complex requirements into an intuitive, user-friendly design was impressive. The final product not only met but exceeded our expectations, leading to a notable increase in user satisfaction and engagement.

Vignesh

I have collaborated with Kiran for many initiatives during college that needed design work. Kiran has a deep empathy and listening which clearly reflects in his designs. He has been super comfortable to collaborate with and still my go to guy for design requirements. I would recommend Kiran highly and a solid addition to any design team.

Vishnupriyan

Kiran Karty has always been a dependable person for his quality of work. He is one of the most creative guys who strives to innovate and push his boundaries. His Approachable demeanor makes it a pleasure to work alongside him

Adhitya A G

I collaborated with Kiran for designs on my passion project of creating a card game named Shroov. It was great. My need was absolutely delivered and He was also flexible too. It also became #1 best seller in playing cards domain in amazon. Thanks to his attractive designs.

GUVI’s Guinness World Record – Transforming Online Learning

Kirankarty Suresh