GUVI’s Guinness World Record – Transforming Online Learning

Project Overview:

GUVI, in collaboration with Kalido and SAWiT, launched a groundbreaking 24-hour Learning Event to teach RAG AI to over 5 lakh women, aiming to empower learners and achieve a Guinness World Record. The campaign showcased GUVI’s ability to execute high-impact educational initiatives on a global scale.

Key Achievements:

• Guinness World Record: Successfully recorded the highest number of participants in an online learning event.
• Participation Metrics: Total Participants: 103,635; Module Completion Rate: 72.4% (74,958 participants); Average Active Time: 35 minutes per user.

User Feedback:

• Satisfaction Score: 8.5/10, highlighting strong user engagement and content quality.
• Retention: Over 65% of participants expressed interest in future events.

Platform Performance:

• Zero downtime despite heavy traffic.
• Positive feedback on animations, micro-interactions, and user-friendly design.

Brand Impact:

• Achieved global visibility through the Guinness World Record.
• Event-related social media campaigns garnered 1M+ impressions, boosting brand recognition.
• Sparked a 20% increase in account sign-ups, expanding GUVI’s user base.

Why It Matters:

This project demonstrated GUVI’s ability to execute large-scale, high-stakes campaigns, delivering measurable success in user engagement, platform performance, and global outreach. It stands as a testament to GUVI’s mission of empowering learners through innovative education technologies.

Situation Report:

GUVI partnered with Kalido, an AI company, and SAWiT (an organization dedicated to women empowerment) to launch a branding campaign with a monumental goal:

• Teach RAG AI to 5 lakh women and attempt a Guinness World Record.

Preparation:

The development team created the initial backend system in raw form and conducted a demo session for the design team to showcase how a RAG AI operates.

The campaign holds significant potential to position GUVI as a leader in tech-driven empowerment initiatives while driving global recognition through this historic event.

Case File Update: Design Task Brief

The design team was tasked with creating a seamless module to guide users through the event's core activities:

Flow Structure:

• Start with an introductory video explaining the event.
• Transition to a quiz to engage users and test their understanding.
• Conclude with a hands-on session where users build their own RAG AI.

Stakeholder Requirements:

• The module must be self-intuitive and user-friendly, catering to a target audience similar to GUVI’s regular users.
• Achieve a completion rate of over 50% to ensure participant engagement and success.
• Users must gain a clear understanding of RAG AI functionalities by the end of the session.

Mission Objective:

Deliver a design that ensures usability, engagement, and educational value, critical to the campaign’s success and its Guinness World Record attempt. Failure is not an option.

Case File Update: Execution and Design Process

Team Members involved in this project: Kiran (Myself), Vishal & Bharath

Step - 1: Understanding the RAG Model

• Began by studying the RAG AI functionality developed by the technical team.
• Identified complexities in the process and devised a strategy using the psychological principle of progressive disclosure to simplify learning for users.
• Collaborated with the development team through multiple iterations to fully grasp the model and its workflow.

Step 2: User-Centered Approach

• Leveraged existing user personas since the target audience aligned with GUVI’s regular users.
• Skipped persona creation to save time and focused on identifying pain points by stepping into the user’s shoes during our learning process.
• Mapped user flows to ensure information was delivered progressively, maintaining clarity and engagement.

Step 3: Design Phases

• Rapid Prototyping: Sketched initial concepts to outline the user journey.

• Wireframes: Dedicated significant time to refining wireframes, ensuring every step of the module was intuitive.

• UI Design: Explored multiple iterations to enhance aesthetics and usability within the given timeframe.

Step 4: Interactive Enhancements

Partnered with the animation team to add animated illustrations and micro-interactions, making the module more engaging and enjoyable for users.

Step 5: Finalization and Handoff

• Delivered the final design to the Development Team.
• Conducted UI/UX testing post-build to identify and rectify any bugs.
• Approved the final version for launch after thorough quality checks.

Mobile Version Prototype:

Desktop Version Prototype:

Outcome

The collaborative effort ensured a user-friendly, engaging module that aligns with the campaign's goals and sets the stage for the Guinness World Record attempt.

Case File Update: Mission Accomplished – Guinness World Record Achieved

Event Outcome:

The 24-hour Learning Event was a landmark success, solidifying GUVI’s collaboration with Kalido and SAWiT and earning a prestigious spot in the Guinness World Records for the highest number of participants in an online learning event.

Key Success Metrics:

• Total Participants: 1,03,635 individuals registered for the event.
• Module Completion Rate: 74,958 participants successfully completed the module, achieving a 72.4% completion rate.
• Average Active Time: Each participant spent an average of 35 minutes actively engaged with the module.

User Satisfaction:

• Satisfaction Score: Achieved an 8.5/10 rating from participants, reflecting high content quality and usability.
• User Retention: Over 65% of participants expressed interest in future learning events or advanced modules.

Platform Performance:

• Zero Downtime: The platform handled high traffic seamlessly without crashes or significant technical issues during the 24-hour period.
• Smooth Interactivity: Positive feedback on animations, micro-interactions, and overall user experience.

Learning Outcomes:

• Knowledge Transfer: Over 80% of users reported improved understanding of RAG AI concepts.
• Hands-On Success: A significant portion of users successfully created their own RAG models during the hands-on session.

Brand Impact:

• Global Recognition: GUVI gained international visibility through the Guinness World Record achievement.
• Social Media Buzz: Event-related hashtags and posts garnered over 1 million impressions across platforms.
• Partnership Growth: Strengthened relationships with Kalido and SAWiT, paving the way for future collaborations.

Revenue and Market Reach: 

• Expanded GUVI’s reach to new demographics and regions, increasing brand awareness.
• Generated significant interest in GUVI’s course offerings, with a 20% spike in new account sign-ups post-event.

Impact Statement: 

This project not only secured GUVI’s position as an industry leader in large-scale education initiatives but also demonstrated its capability to engage and empower learners globally, setting a high standard for future campaigns.